Our management philosophy is to operate as an eCommerce company, that is, it will automate as many traditional company functions as possible. This approach will limit the number of managers and employees required to effectively operate the company.

Ed Buchholz, co-founder, serves as President and Chief Executive Officer and operates out of an office in Roanoke, Virginia. He has spent the last thirty years as an executive in the healthcare industry. Ed is the creator of a disease management program for employees with diabetes. His program benefitted companies such as Black & Decker and Motorola.

Dan O'Brien, the other co-founder, has spent his career as an executive in construction and mortgage banking. He is the inventor of other products and software programs. He serves as a Vice President handling strategic planning & product development. Dan works out of an office in Gainesville, Virginia.

Wade Fulton serves as Director of Sales and Marketing and is located in Nashville, Tennessee. He has spent the last 15 years in various marketing positions with companies in the healthcare industry.

Other employees are located in a distribution and technical support center in Port Jefferson Station, New York, as well as an operation center in Roanoke, Virginia.